Ahmad Yassin
Ahmad Yassin is the Founder of LAWD Concepts and a senior sales and marketing executive with over 40 years of experience across the United States, working with both national and international corporations. He specializes in driving business growth, market expansion, and revenue development, with a strong track record of leading organizations toward long-term success and competitive positioning.
Known for his strategic vision and results-driven leadership, Ahmad has held key executive roles where he successfully built high-performing teams, developed market-winning strategies, and led organizations through sustained growth. His extensive experience across multiple industries has given him deep insight into global markets, consumer behavior, and corporate dynamics. With a proven ability to identify opportunities and deliver measurable results, he plays a central role in shaping LAWD Concepts’ direction, partnerships, and overall business strategy.
Wafaa Saleh
Wafaa Saleh is a senior media, marketing, and communications professional with over 20 years of experience across the UAE and the wider region. She specializes in media strategy, public relations, and content-driven brand communication, with a strong focus on shaping brand narratives and executive positioning.
Known for her structured and strategic approach, Wafaa has extensive experience managing media relations, VIP communications, and high-profile events in fast-paced, high-visibility environments. With deep knowledge of the regional media landscape and a strong industry network, she plays a key role in supporting LAWD Concepts’ PR, marketing, and events initiatives.